Pardon me while I take a break from a writing style my readers have come to know and love. For those who can’t understand the title at first glance or didn’t get instant chills, don’t worry. It will make sense by the end.
To my LMTs, CMTs, RMTs, BCTMBs! WHERE YOU AT?!
This is a roll call for everybody proudly repping their massage credentials. Rep it loud and proud! You spend a great deal of nights studying anatomy, practicing strokes, building stamina, dealing with farts and funky ass feet. Still we continue working in this under paid, over worked, under appreciated, misclassified, misunderstood, devalued, disrespected industry.
Because we love it. Because massage is life! Because touch is necessary. Because these hands create! (Ben Brown, LMT)
So when someone approaches me about wanting to break into my industry, you’re gonna have to prove you deserve to work with my crew!
Oh? You got a product you want me to try? What set you from?
You have a new tool that my clients will love? What set you from?
More recently, you want to coach ME? WHAT SET YOU FROM!
Prove to me that you can help me and understand my struggle. You have never laid hands on a person and felt a transfer of energy. Put your hands on someone and deliver calmness intentionally. Trust explicitly. Care purposefully.
If you want to use Spa Analytics to break into my set, show me you can do for me and mine. We are givers, healers, and wizards magically providing relief to bodies who have spent years in pain.
What do you know about that?
This isn’t me saying if you aren’t among us you’re automatically out. But if you want to join our ranks, PROVE YOURSELF!
Do your research. Learn my language. Understand my pain points. Give me value. Don’t just try to tap into my 3.7 trillion dollar industry. Chasing a quick buck will get you quickly f*cked up and dragged through our private, large and highly influential network.
Come correct or get checked!
Now tell me. What set you from?
Kamillya Hunter is the owner and founder of Spa Analytics. She encourages independent owners to focus on The Details That Matter when running a business. She’s a mom of two, an army wife, author and a self diagnosed “Spa Junkie” who lives, eats, breathes and sleeps the personal service industry.