Said no client ever!
At least not to me. If you’ve ever heard a client tell you they won’t come back to you because of the length of your sleeves, chances are they aren’t on your table.
I’ve received massages in a few different countries. Private owned, luxury, hotel, franchise…you name it, I’ve been there. I’ve had massage therapists perform service in jeans, tanks, tunics, skirts, leggings, scrubs, graphic tees, heels, barefoot and all.
As a long time lover of massage, my level of comfortability begins with the cleanliness of the space and therapist. When I walk in, how I’m greeted plays a close second.
Third is the level of confidence my massage therapist exudes. If you look nervous, uncomfortable, tired, or disconnected, your client’s mood will be affected, too.
We hear all the time about transference of energy. Well folks it’s not just a one way street!
The quality of massage isn’t based on attire. A covered foot means nothing to me. If I’m supine I can’t see it anyway. And when I am prone, I can’t see through the face cradle either. I say that all to say this.
Your best massage is performed when you’re most comfortable. If someone seeing your bare feet or tattoos will make you uncomfortable, then by all means cover those suckers up! I would rather be my confident self than so uncomfortable that I can’t perform my service to the best of my ability.
The ridiculous statements that someone needs to always wear makeup during a massage is lost upon me. If I’m not comfortable wearing makeup, why would I force my business practices to fit what someone else said it should be.
We don’t all perform massage the same way, and we definitely aren’t looking to have the same cookie cutter practice or appearance.
In fact, I want to try to prove to you that professionalism based on attire is not how clients are searching for you. Ask any client how they found you. You should be doing this anyway. But assuming you aren’t, you should definitely start.
Go ahead and add up how many clients told you they typed “massage with a professional shirt” into a search engine. Add up how many clients typed “massage therapists with no tattoos” into a search engine.
I’m willing to bet that you will find that needle in a haystack the day our laundry folds itself.
Is it possible someone will choose not to come back to you if they see you in a tank top? Maybe, maybe not. Unless you’re exposing or drawing attention to parts of your body that probably shouldn’t be exposed, your clients probably didn’t even notice.
Unless your clothes don’t fit, your clothes look dingy/dirty, you smell like you’re fresh out the gym or look like you just ran 40 miles, your client probably isn’t over analyzing your choice of attire.
When’s the last time you chose your doctor based on the fact that you saw them wearing jeans instead of slacks. I bet you they’re having those same arguments in their private social networking groups while you’re saying “I really don’t care what my doctor wears as long as they can fix me.”
So here’s my challenge to you. Instead of concerning yourself with what another massage therapist is doing, wearing or exposing, try focusing on how you can drive those clients they MIGHT be losing right on over to your table!
I promise that’s a better use of your time. In fact, you might make more money from directing those tank top hating clients into your space than criticizing the therapist who at least figured out how to get them in the door in the first place.
Focus on how you can scoop up those clients and say “Hey! I heard you don’t like massage therapists with exposed tattoos. Look my body is ink FREE! Now come get this amazing massage.”
For the clients who care about that sort of thing, they’ll see your smoke signal and come flocking to your space.
Leave all the upset angry people who are mad that you captured an audience that didn’t want them anyway to cry and complain about your marketing tactic.
And to those complainers, I’ll suggest the same. Send a call to action to those clients who know a real massage only comes from those with ink! That’ll piss off the ink virgins while you scoop up the clients who want your magic ink fingers to work through their issues.
My point is be yourself. Focus on what you can do to build your practice instead of how someone else might be ruining their own.
Need a creative strategy for your own personal style? Book your discovery call to help find your voice and make it powerful! Break out of the saturated market and shoot your own smoke signal in the sky.