I swear I’m lazy. Especially on the weekends.
Wait. Let me not be so hard on myself. I joke that if you want something done quickly, hire a lazy person because they’ll figure out the most efficient way possible to do it.
So if you’re lazy…like me…you look for lazy ways to do everything. That includes marketing.
So, here are 10 ways you could be marketing yourself the lazy…I mean efficient way 😅😅
- Send a follow up email to clients that visited you last month asking how they’re feeling. Don’t pressure them to rebook just yet. Just check in on them. Chances are, if it’s been a month, their body is craving another massage and they just don’t know it. Remind them of the issues you worked out and that you’re here if they need you.
- Update your contact and booking info on your social media accounts. Not only does that update go out to your page followers, but some of you guy’s links don’t even work on your pages because you forgot to update them when you initially made the changes.
- Add a lead capture form to your blog posts and share it in an email AND social media. Blogs shouldn’t just be words to fill space on a website. They should be driving clients to your table.
- Create some pitch emails to send out to local businesses in your area. If you don’t know what to say, consider grabbing the Massage Therapist’s Pitch Bundle.
- Join social media groups that include your target audience. For example, if you’re ideal client is a marathon runner, join local running groups and start sharing valuable information over there. Don’t focus on selling yourself begin with sharing blogs that you wrote about why massage is so beneficial to runners. Of course when you’ve done step 3, those folks who read your article can enter their info in your form if they want more information about your services.
- Create a press release for a new service you want to launch and send it out to local media outlets.
- Update the content and design of your website, share it on your pages and ask for feedback. Not just feedback from your peers, but friends and family as well. This will not only drive traffic to your website, but those people will provide more valuable feedback because they’re looking at it from a client viewpoint, not a biased therapist.
- Create a YouTube channel. Record some fun videos and pop them up. Then share them in emails, blogs and social media pages. Clients need to be able to trust you and see you as a real person. Not everything needs to be as serious as discussing scientific massage research. Shake it up and have a little fun.
- Create normal, authentic engagement posts. There’s nothing worse than someone who’s trying NOT to be transparent. Stop trying to copy stalk others and create something authentic to you. If your Sundays are spent sipping coffee in your PJ’s with a bowl of cereal watching cartoons all day. Share THAT and then ask how everyone else is spending their Sunday. That’s better than sharing the same massage/spa meme that’s been circling the feeds. Those memes were made to attract you. They don’t always have the same effect on your clients.
- Patch the holes in your boat. Map out your client journey. Your business should be easy to find, easy to trust and easy to buy from. I can’t take credit for that last one. (Trenton Carson, owner of TC Productions said it so beautifully in his video). But if there are any areas that your client would fall through a gap in their journey, patch it up. There’s nothing worse than someone wanting to give you money but your website looks untrustworthy, your message is confusing, or they simply couldn’t find you out there in the digital or physical world.
I hope these lazy…oops….efficient marketing tips can help you on your journey. If you need help with any of these, don’t hesitate to reach out to me.