As primitive as it sounds, I MUST physically write.
Even in college, while classmates would type full term papers on their computers my process always began with pen and paper. Arguably the biggest waste of time is writing, editing, rewriting then typing. But it’s somehow magical when I introduce pen to paper with writing spa content.
There’s a marriage that happens only once and that’s when the first letter is written. At that point there is a commitment to finish the piece before moving on to anything else. Evidence of “relationship” struggles is witnessed in scratch outs and balled up pages on the floor. Corrected grammatical and spelling errors illustrate an attempt to cover up the affair of speed and articulation. The mind prefers speed, but the heart knows clarity is key.
Then there is the pen. Where would I be without a good pen? Before I began professionally writing spa content, I never fully appreciated a good pen. Like many others who ignore pen quality, I used to think “as long as it writes, it works.”
If I could go back in time and slap the me that spoke those words I would.
But I can’t take all the credit. My husband turned me on to good pens many years ago. Not before I ridiculed him mercilessly about his decision to spend $40 on a pen.
At the time it seemed wasteful. Thinking only those with a desire to flaunt their wealth would ever invest in something so trivial as a pen. That had never been my style. And not just because I never had enough wealth to flaunt to begin with.
Something happens when you hold a good pen. Words seem to flow more smoothly from the tip. Less traction on the page means ideas are not hindered. Ink that doesn’t smudge equates to clarity of thoughts. Less weight corresponds to less mental burden.
Again this is my process. You are not allowed to judge.
When writing content for spas and massage therapists, the mind needs to be free. As a spa consultant, I have to take myself out of the mindset of a licensed massage therapist and put myself in the mind of the client. If I’m concerned about the stroke of my pen, the content is already flawed.
As massage therapists we know there is magic in our hands that allow us to deliver high quality service to our clients without fail. When focused on our clients without distraction we are able to find problem areas within seconds of touching a person. My pen is the same.
Kamillya Hunter is the owner and founder of Spa Analytics. She encourages independent owners to focus on The Details That Matter when running a business. She’s a mom of two, an army wife, author and a self diagnosed “Spa Junkie” who lives, eats, breathes and sleeps the personal service industry.