There’s no shortage of social media platforms to grow your business. The popularity of Facebook, Instagram, Pinterest, and Snapchat have absorbed many resources and plenty hours of free time. My preference has always been LinkedIn.
I get asked the same question every time I suggest LinkedIn as a platform. “How do you use LinkedIn to find clients?”
Well here’s my honest answer. I never used LinkedIn to find individual clients. But I did use the platform to secure events and corporate contracts. There’s a different level of clientele over there that I could never seem to find anywhere else. Those were people looking to build a solid professional network and leverage that network to grow.
So how did I find these clients? Just like anywhere, I searched specific keywords. For example, if I wanted to partner with local chiropractors, fitness centers, or a law office in a certain area, I’d begin by typing that in the search bar.
The next thing would be to connect with anyone I found. It’s best to connect with owners or managers because they make the purchasing decision. Connecting with employees in hopes that they can convince the owner or manager to buy from you is a long shot. Not impossible, but I’d much rather spend my time going directly to the source.
After the connection is made, I would check out their profile. Check to see if they’re active and do a bit of research on their company to see if it’s a good fit. Look for companies that have a similar audience as yours as this will make partnering with them easier. Once I’ve researched the new connection and their company, I reach out to them and go from there.
Partnering with other companies with a similar audience helps your practice in many ways. It introduces you to a new pool of clients who might be interested in your services and helps lowers the cost of new client acquisition. Marketing can get quite pricey. The more companies sending you referrals the less you have to spend on ads.
Solid partnerships also help strengthen your brand’s authority. If your practice is partnering with other strong local companies, your practice appears more trustworthy.
If you’re going to reach out and start potential new business partnerships through LinkedIn, it helps if you know what to say. Over the years I’ve connected with many businesses. I created The Massage Therapist’s Pitch Bundle and filled it with the same email templates and scripts I used to secure those partnerships.
Don’t limit yourself to the same basic partnerships like chiropractic offices. I was able to connect with local restaurants, bakeries, fitness centers, medical facilities, hotels, country clubs and more.
Pitching your practice does not need to be complicated or stressful. In fact, it can be fun and financially rewarding at the same time. Those partnerships can open new doors you never knew existed.